Thinking at desk

Marketing Plan for 2020

Planning for a year ahead can be daunting, especially when you don’t know what your marketing is going to be from month to month. You have website, social media, pay-per-click, website, email newsletters, all working in sync to build your business.

Email Newsletter Marketing

When you sign up online to start email marketing, you are usually left to your own devices to make it work. We work differently. We get you started in a number of ways at no cost to you. This includes:

  • Account creation: free
  • We authenticate* your sending email address (require DNS access): free
  • Add SUBSCRIBE button to website: free
  • We create your template to match your styles: free
  • We create your first email campaign with provided content and images: free (you only pay for delivery, based on total subscribers)
  • Copy the first and start to create your own email campaigns: free**
  • Helpful advice and guidance from us to you: free

* This helps to get your email through more spam filters
** We can do this for you for $49 per email campaign

1. Set a Schedule

Be consistent. If you stop, people soon forget about you.

Add a repeating reminder event to your calendar (Google Calendar, Apple’s iCal), which reminds you in advance to create your campaign or contact us so we can do it for you.

Email plan

We’ll even put you on a monthly plan so you can send many campaigns for one price.

2. Match your Brand

Using our tools and templates, make sure it’s all matched up to your brand, colors and layout.

Campaign gallery

3. Learn How to Use the Editor

Campaign builder

Our drag-and-drop editor has improved dramatically in the past year, adding a whole slew of new features to our Email Builder:

  1. Create a series of “drip” emails after someone signs up (called a “Journey”)
  2. Adjust pixel spacing around your logo
  3. Pixel-perfect layouts in 1-, 2-, and 3-column blocks
  4. Hide and show news items for specific lists
  5. More web-safe fonts to choose from
  6. Change colours and font sizing on any element
  7. Add background images to news items
  8. Select from multiple languages within the template
  9. Duplicate any news item to create an exact copy
  10. Complete drag-and-drop features – build almost any layout

4. Make a Secret News Item

Create a news item then only show it to a single list. Cool and yet, smart.

News hide show

5. Keep Building your Lists (with Permission)

Building a healthy and engaged email list is the first step to successful email marketing.

  1. Add SUBSCRIBE button onto your website and customize landing pages, maybe give away a free download in the final confirmation email
  2. Add a Facebook SUBSCRIBE form – iI you are a Market 2 All customer, you can easily add a subscribe app to your Facebook page using our Facebook Subscribe Form
  3. Add the friendly HELLO BAR to your WordPress site
  4. Utilize Zapier to connect to existing tools
  5. Use SumoMe, a WordPress plugin that includes a handful of useful tools focused on building your email list
  6. Sniply is a tool that allows you to add a subscribe call to action to the top of any piece of content you share over social networks
  7. Pippity is a tool that allows you to add popups to your website. It has a number of advanced customization options that allow you to change almost everything about the popup, including text, fonts & colors allowing you to create completely unique popups that match your website’s branding
  8. PlugMatter is a tool that allows you to add a Feature Box to your WordPress-based website to capture email addresses from site visitors
  9. Once you have a business cards, get explicit permission via email to add them to your list (ask them when you get their card

6. Use your Segments and Custom Fields

Email reports can be very powerful. Create segments (small groups of subscribers) from those who opened the campaign or clicked a specific link to target them with a new message, specific to them.

Gather information about subscribers (gender, location) at signup them send them targeted information.

A Final Word

Make sure you have prior consent to send emails to people, either implied or express. A permission-based list is ALWAYS best.

With a good plan and new attitude, you can take your email marketing up a level and be in a better place this time next year, ready for the new year!

Measuring Integrity

– John Maxwell          the Maxwell daily reader


If a good reputation is like gold, then having integrity is like owning the mine.

The following questions may help you nail down areas that need attention.

1. How well do I treat people from whom I can gain nothing?

2. Am I transparent with others?

3. Do I role-play based on the person(s) I’m with with?

4. Am I the same person when I’m in the spotlight as I am when I’m alone?

5.  Do I quickly admit wrongdoing without being pressed to do so?

6. Do I put other people ahead of my personal agenda?

7. Do I have an unchanging standard for moral decisions or do circumstances determine my choices?

8. Do I make difficult decisions, even when they have a personal cost attached to them?

9. When I have something to say about people, do I talk to them or about them?

10. Am I accountable to at least one other person for what I think, say, and do?


Take some time to reflect on each question, honestly considering it before answering.

Then work on the areas where you’re having the most trouble.

Insurance 101

Did you know if you have your mortgage insurance through your lender, there is no guarantee it will pay out?

Personal Life Insurance is a guaranteed payout.

Did you know if you have your mortgage insurance through your lender, your premiums remain the same while the death benefit declines?

Personal life insurance the death benefit remains the value you bought.

  • Did you know 1 in 4 Canadians will suffer a Critical illness?
  • Did you know the average age of a critical illness claim is 51 years old
  • Did you know 25% of all critical illness policies are paid out in the first 5 years?
  • Did you know the highest percentage of a critical illness is  between 41 and 60 years old?
  • Did you know Canada has the highest rate of MS in the world?
  • Did you know 1 in 3 working age Canadians will become disabled and unable to work before they are 65?
  • Did you know less than 10% of disabilities are caused by accidents?
  • Did you know the average life expectancy of a Canadian woman is 83 years and over 14 of those are expected to be with a diminished quality of life?

I have the answers to these questions.

What I Didn’t Know About my Money Until I Asked

Chris Sargent is a qualified sunlight financial advisor with the Ladysmith Business Builders and would be happy to help walk you through this process. Come and join us for a morning meeting or meet up at our social each month.

Couple consulting with their financial advisorHaving a chat with a financial advisor about your money situation can bring great news, including the discovery that your finances aren’t so bad after all. That’s what happened to me.

I had thought my financial situation was a disaster and had started to see Lotto 6/49 as my retirement income plan. My wife and I knew we were spending too much, but we couldn’t seem to develop a savings strategy.

We decided it was time to find an advisor who would talk to us regularly, create a plan and show us the big picture.

Read the full article »

Safe Renovations & Additions – RestAcon Services

RestACon Services

Houses built prior to 1990 all run a high risk of containing asbestos  or hazard containing materials, whether it be lead, mold, silica, PCBs, or any other hazmat or silent death.

Sources of Asbestos in a House

Asbestos in the home
Potential Sources of Asbestos in the home

Many contractors are still unaware of asbestos/hazmat or worse  just want to ignore it. They think its going to bring the price up of a renovation.

But honestly what is the health of your loved ones, or yourself worth?

Contractors that are doing the demolition without training, containment, or equipment are spreading the hazards around your home (castle), risking your health and future. RestAcon can take you from beginning  at the design stage right to finished product, with our red real carpenters and tradesmen in a healthy and safe manner. If we handle the job from start to finish we can usually keep the costs of the hazmat below 5-10% depending on size. There is no project to big or to small in the residential sector.

If you are a DIY type of person or have a contractor already let us do a asbestos\hazmat audit for you on the space you are about renovate to keep your family  healthy. Ask your contactor if they are trained in hazmat or insured for asbestos, ask to see their insurance.

Restacon Services has been doing  quality renovations, alterations, and additions for the last 15 years in Nanaimo. Whether you want a deck repaired, maintenance on your soffits or half your house dismantled and a huge addition added we can handle it in a safe, professional, and timely matter.